Privacy
Last updated 10 November 2026
This page explains what personal details we use, why, who handles them for us, how long we keep them, and your rights. It covers this website, people who get in touch with us, businesses we get in touch with, people who ring or text our demo number, the businesses that use Emberping, and the people who call or text those businesses.
Who we are
Emberping is run by Raiology Ltd, a company registered in England and Wales (company number 17430372). Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
Where this page says “we” or “us”, it means Raiology Ltd. We are responsible for the details this page describes (the “controller”), except where a section says we handle them for a business that uses Emberping.
You can reach us at help@emberping.com.
This website
This website doesn’t use cookies, analytics or any other tracking, and it stores nothing in your browser. It has no forms, and it loads nothing from other companies’ websites.
The company that hosts this website keeps brief technical records of each visit, such as your IP address and the pages asked for, to deliver the site and keep it secure. That is our legitimate interest in running a safe website.
When you get in touch
If you email us or ask us to ring you, we use what you send, such as your name, your business, your phone number and your message, to reply, to ring you back and to talk to you about Emberping. Our lawful basis is our legitimate interest in answering enquiries.
We keep it while we’re talking to you, and for up to 12 months after our last contact if your business doesn’t start using Emberping. We don’t add you to any marketing list.
Booking a call. If you book a call through our booking page, we collect your name, email address, phone number, your business name if you give it, and the time you choose, so we can arrange the call, remind you of it by text and ring you. The booking page is run by Google, so Google’s own privacy policy and cookies apply there. We keep these details for the same time as emails, as above.
Ringing or texting us. If you ring or text 07575 583560, our phone keeps your number, the time and any texts, so we can reply. We keep them for the same time as emails, as above.
If we contact your business first
If we get in touch with your business to tell it about Emberping, we use business contact details that are publicly available, such as those on your website or in a business directory. Our lawful basis is our legitimate interest in telling trade businesses about Emberping.
Tell us if you don’t want to hear from us, and we won’t contact you again. We keep your number or email address on a list so that we don’t. Otherwise we keep your details for up to 12 months after our last contact.
Calls and texts to our demo number
This part covers anyone who rings or texts the demo number we give people to try Emberping. Raiology Ltd is responsible for your details. You can contact us at help@emberping.com.
What we collect. Your phone number, when you rang or texted, the texts you send and the texts the demo sends you, and, if you leave a voicemail, the recording and its words written out. We don’t look up your name.
Why. To show you how Emberping works, and so we can reply to you: your texts and voicemails reach us on our own phone. Our lawful basis is our legitimate interest in demonstrating Emberping to people who choose to try it, and in replying to them. We don’t use your details for marketing, and we don’t sell them or share them with anyone except the companies below.
Who handles your details for us. Twilio connects the calls and texts and holds voicemail recordings. OpenAI writes out voicemails. Supabase stores the records, in Frankfurt, Germany. Render runs our system, also in Frankfurt. Twilio and OpenAI handle your details in the United States, under the safeguards UK data protection law requires, which are in our contracts with them.
How long we keep them. We delete voicemail recordings after 30 days. We delete your number, your texts and the written-out words of any voicemail 12 months after you last rang or texted the demo number.
Stopping texts. Reply STOP to any text from the demo number and it won’t text you again unless you text START. We keep your number on a list of numbers not to text, so that this holds even if you ask us to delete your other details.
Your rights. You can ask to see, correct or delete your details, or object to how we use them, by emailing help@emberping.com. You can also complain to the Information Commission (the ICO) at ico.org.uk.
Businesses that use Emberping
When a business signs up, we use the details of the people we deal with there, such as the owner’s name, email address and mobile number, the business’s usual number, and the mobiles Emberping passes replies to. We use them to set up and run the service, to contact you about it, and to bill you. Our lawful basis is our contract with your business, and our legitimate interest in running it where we deal with someone on the business’s behalf.
Our phone provider has to check the identity of the business behind each Emberping number. For that check, we give Twilio the business’s name, its company number if it has one, its website and address, and the name of a senior person there, because the rules for UK phone numbers require it.
We keep these details while your business uses Emberping. After it stops, we keep invoices and payment records for six years, as tax and accounting law requires, and delete the rest.
People who call or text a business that uses Emberping
When you ring or text a business that uses Emberping, that business is responsible for your details, and we handle them for it, on its instructions, under a written agreement with it. The business’s own privacy notice tells you how it uses them.
For the business, we handle:
- your phone number, and when you rang or texted;
- the texts you send, and the texts sent to you in the business’s name;
- if you leave a voicemail, the recording and its words written out;
- whether your enquiry became a job, and what it was worth, if the business tells us;
- any request you make to stop texts.
We don’t use these details for our own purposes or for marketing, and we never share them with any other business that uses Emberping.
We delete voicemail recordings after 30 days, and the business’s other records about you as our agreement with it sets out.
If you text STOP to a business’s Emberping number, it won’t text you again unless you text START. We keep your number on that business’s list of numbers not to text, even if your other details are deleted, so that STOP keeps working.
To use your rights over these details, contact the business. If you contact us instead, we’ll pass your request on to it and help it answer.
Who handles details for us
We use these companies to run Emberping and this website. Each handles personal details for us under a written agreement:
- Twilio Inc. (United States): our phone network, for numbers, calls, texts and voicemail recordings. Recordings are deleted after 30 days, and call and text records after 12 months.
- OpenAI (United States): writes voicemails out. It doesn’t use them to train its models or keep a copy.
- Supabase (Frankfurt): our database. Backups are kept for 7 days.
- Render (Frankfurt): runs our software. Its logs hold no personal details.
- Google Ireland Limited: our booking page, which takes your name, email, phone number and the time you choose.
- Vercel: hosts our website, which sets no cookies. Its logs record visitors’ IP addresses.
- Our email provider, for what this page describes.
We don’t sell personal details, and we share them with anyone else only if the law requires it.
Details sent outside the UK
Supabase and Render keep Emberping’s records in Germany, which UK law recognises as protecting personal details to the same standard as the UK. Twilio and OpenAI handle details in the United States, under the safeguards UK data protection law requires, which are in our contracts with them. Transfers to the US are covered by standard contractual clauses with the UK Addendum. You can ask us for details of these safeguards.
How long we keep details
- Getting in touch, and businesses we contact first: up to 12 months after our last contact, unless your business starts using Emberping. If you ask us not to contact you, your number or email address stays on our list so that we don’t.
- Our demo number: voicemail recordings for 30 days; numbers, texts and written-out voicemails for 12 months after the last contact.
- Businesses that use Emberping: while you use it; invoices and payment records for six years after.
- People who call those businesses: voicemail recordings for 30 days; other records as our agreement with the business sets out.
- Numbers that texted STOP: on the list of numbers not to text, so that STOP keeps working.
Keeping details safe
Each business’s records are kept apart from every other business’s, and only the people who need to see personal details can. Details travel encrypted between our system and the companies above, though texts themselves go over the phone networks like any text. Our logs and error reports are built to leave out phone numbers and the words of texts.
Your rights
You can ask us for a copy of your details, and ask us to correct them, delete them, limit how we use them, or send them to you or to someone else in a form a computer can read. You can also object to how we use them. Email help@emberping.com, and we’ll reply within a month.
Some rights apply only in some cases. If one doesn’t apply, we’ll tell you why.
If you’re unhappy with how we’ve handled your details, please tell us first, at help@emberping.com. We’ll acknowledge your complaint within 30 days and tell you what we’ve done about it. You can also complain to the Information Commission (the ICO) at ico.org.uk.
Changes to this page
When how we use personal details changes, we’ll update this page and the date at the top. If a change matters to the businesses that use Emberping, we’ll email them first.